Posting in bursts is worse than not posting. And the reason it's bursty is that “write something for LinkedIn” is a blank page, on a Tuesday, when you had a product to ship.
This delivers a set of finished drafts each week — one per platform, hook first, the same idea rewritten for each place rather than copy-pasted, with the character count on every one so you know it fits before you paste it.
For two years we believed the checklist was helping. It was doing the opposite: it told people there were seven things to do before the product was useful.
So we removed it and put one action on the screen instead. Activation moved from 34% to 45% in three weeks.
The lesson wasn't about checklists. It was that we'd been measuring completion instead of value…
We deleted our onboarding checklist.
Activation went from 34% → 45%.
Turns out a list of 7 steps tells people the product isn't useful until step 7.
Seven steps became one button. Activation went up 11%.
Full story on the blog — link in bio.
Every AI tool will give you “a social post”. What you get back is one blob you then have to trim for X, break up for LinkedIn, and strip the link out of for Instagram. This template treats the platform as the constraint it is — different length, different hook, different rules about links and hashtags — and puts the count on every draft so there's nothing left to check.
This is the part that decides whether the set is usable. Generic “thought leadership” is worthless — so the routine draws from things only you have:
The tools that promise thirty posts a month are solving volume. Volume was never your problem — consistency was, and consistency comes from a set small enough that you actually read it on a Monday.
Finished drafts. Each has a hook, a body in your voice, hashtags that earn their place, and a source — ready to copy and publish, not a list of topics to go write.
You set your voice and platform up front, and every note steers the next set. Over a few weeks it converges on your tone, because it remembers your feedback.
Whatever you name — LinkedIn, X, and similar. It matches each platform's norms for length and tone, and you can run a separate routine per platform.
Each post has a one-tap “Copy post” that lifts the hook, body and hashtags — paste straight into the composer, or copy the whole set at once. There is no scheduler and no integration: nothing posts without you.
No — it researches a real angle from live sources and writes in your voice, and you edit before posting. It kills the blank page; the judgement stays yours.
People who run this routine tend to add one of these within a fortnight.
Your topic, your voice, your structure. It researches the week and drafts the whole issue — subject line, preview tex...
Explore →Different job, different document. Tell us the output you'd want waiting for you and we'll build the template.
Ask us →Threads. A community forum. Recruitment posts with your employer brand. Anywhere the format is its own constraint and the blank page is the problem — describe it and we'll design the output template.
Name your platforms, your topic and your voice. Every Monday one idea arrives written three ways, with the counts done. You edit a line and post it yourself.
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