✍️ THE WHOLE ISSUE, IN YOUR FORMAT

It's 22:40 on Sunday and you're staring at an empty subject line.

The issue is nearly written. What's stopping you is the small stuff that decides everything: what the subject line says, what the preview text does next to it, and whether the whole thing holds together well enough to send to two thousand people.

Write your format down once — two lead pieces and a round-up, five fixed rubrics, an essay, bare links, whatever yours is. Every week joris researches and drafts that issue, in that shape, subject line and inbox preview included.

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HOW IT LANDS IN THEIR INBOX Thu 09:00
Another Newsletter
Issue #47 — this week's roundup
Hi everyone, welcome back to another edition of…
Y
Your newsletter DRAFTED FOR YOU
The quiet repricing of AI infrastructure
Three vendors cut list price in a fortnight. Here's who moved first, and what it means for your bill.
Some Other Digest
🚀 5 AI tools you NEED this week
You won't believe number 3…
The subject line and the line beside it are written for you, short enough to survive a phone. Two delivered fields, not the thing you invent at 22:40.
THE ONE THING THIS TEMPLATE DOES

Your format is the format. Every week.

A newsletter is a shape your readers learn, and it isn't the same shape as anyone else's. So the structure is a line you write, not a layout we chose: the same routine, the same research, told two completely different ways below. Change the line and next week arrives in the new shape.

AN ESSAY ISSUE ~1,200 words
STRUCTURE: one argument, ~1,200 words,
three subheads, sign-off with a reply hook

The quiet repricing of AI infrastructure

Three vendors moved list price inside a fortnight and none of them put out a press release. If you're on an annual commit, the number you signed is now above market.

The first cut came from the vendor with the least to lose — a 12% reduction on committed-use pricing, published as a footnote on the pricing page rather than announced.

Source: vendor pricing page, 14 Jul ↗

If your renewal is inside ninety days, this is the strongest negotiating position you'll have all year. Two questions worth asking your account manager…

That's this week. If your renewal is coming up, reply and tell me — I'll cover negotiation next issue.
A TIERED ISSUE 2 leads + 5 briefs
STRUCTURE: 2 main pieces, ~250 words each,
then 5 links with one line on each

Three vendors cut prices. Your bill didn't notice.

What actually changed

The flagship tier dropped to $3 per million tokens, matching last year's mid-tier on quality. Two competitors followed inside 48 hours.

Why it matters for your bill

If inference is a line in your COGS, a 50% cut is margin you keep or pass on.

  • A 12% cut on committed-use pricingPublished as a footnote, not announced.
  • Two open-weight models cleared last year's flagshipCheap enough to matter for batch work.
  • One provider quietly raised its rate limits
  • + 2 more, one line each
Same routine, same overnight research, same subject line and preview. The only difference is the STRUCTURE line — and the third row above shows what “no blurb on that one” looks like, because an empty field is a format, not a gap.
SO WHAT CAN YOU ASK FOR?

Say it in a sentence. It holds until you change it.

There is no layout builder and no settings screen — you describe the issue the way you'd describe it to a person who's writing it for you. These are the pieces it understands, and they combine.

THE PIECES combine freely
Leads“Two main pieces, 250 words each.” The one or two things the issue is built on, set bigger than everything under them.
Briefs“Then five short ones.” The tail, set as a tail — not five more chapters.
Round-ups“A list of links with one line on each” — or “bare links, no blurbs”, which is a real answer, not a half-finished one.
Numbers“5 things this week, numbered.” Where the counting is the format, it arrives counted.
Fixed rubrics“Always: What I shipped / What I read / One question.” Same names, same order, filled with this week's research.
Anything elseA P.S., a slot to paste a sponsor into, a contents list at the top, a mailbag answer. It goes where you say it goes.
And the limit, plainly: joris writes words. No images, no charts, no ESP merge tags — the piece arrives and you add them.
WHAT YOU ACTUALLY WRITE
MY NEWSLETTER: weekly, for engineering leads
who own an AI budget. First person, dry, no
exclamation marks.

STRUCTURE: 2 main pieces, ~250 words each,
with a source on each. Then a round-up of
4–5 links, one line on each. Then a one-line
sign-off with a reply hook.

If a week is quiet, say so instead of padding.
That's the whole configuration. It's prefilled when you pick the template, and you edit it like a note to a colleague.
HOUSE RULES IT FOLLOWS
no emoji no “welcome back” first person singular one link per section, max cite the primary
Copy for your sender
Markdown · paste into any email tool
STRAIGHT ANSWERS

Before you ask

Will it sound like me, or like generic AI?

You give it your voice and a past issue up front, and every note you leave steers the next one. Over a few issues it converges on your tone — because, unlike a fresh chat, it remembers what you told it last time.

Can it research the topic itself?

Yes. It reads the live web at draft time and attaches a source to each section, so the issue is grounded in what's current — not a model's stale memory. Keep or cut the sources.

How do I get it into my email tool?

Each draft has a one-click “Copy as Markdown” that lifts the whole issue — paste it straight into Substack, Beehiiv, Ghost, or your ESP. That is the export: joris has no webhooks or integrations, so nothing leaves the app without you pasting it.

Does it replace me as the writer?

No — it kills the blank page. You get a strong, sourced first draft on schedule; the editing, judgement and voice are yours. A first draft on time, every time — not autopilot publishing.

My issue is two big pieces and then five short links. Can it do that?

Yes, and that's the point of the template: you say “2 main pieces, ~250 words each, then 5 links with one line on each” and the issue arrives tiered — the leads set as leads, the tail set as a tail. Say “bare links, no blurbs” and the blurbs go. Say “5 things this week, numbered” and it's numbered. The format is a sentence you write, not a layout we picked.

What can't it put in an issue?

Images and charts — joris writes words, so a visual is something you add after. Nothing ESP-specific either: no merge tags, no tracking links, no scheduled send. If your format needs something further out than that, a blank routine renders whatever you describe as plain markdown.

What if I write a blog, not a newsletter?

Same engine. Describe the format you publish and joris drafts to that structure on your cadence — it shapes the output to how you ship.

PAIRS WELL WITH

If email isn't the channel

People who run this routine tend to add one of these within a fortnight.

DIFFERENT SEND?

Tell us the email you keep meaning to write

A monthly investor update. A Friday internal digest. A client-facing brief with their name on it. Anything where the writing is a habit you keep breaking — describe it and we'll design the output template.

Thursday's issue is drafted before you wake

Write your format down once — leads, briefs, round-ups, rubrics, whatever yours is. Every week the whole issue is waiting in that shape, subject line and all, for you to sharpen and send.

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