Page-watching tools fire when a pixel moves — a testimonial rotated, a footer year ticked over, a stock photo swapped. You unsubscribed in week three, and now you find out about a competitor's pricing change from a customer on a call.
This routine reads the change and asks whether a human should care. What survives is grouped per company and tagged by kind, so you can brief your team from one page — and a quiet competitor is reported as quiet.
Was unlimited. Teams of 4–10 now hit a paywall — that's the segment your self-serve plan targets.
First enterprise sales roles they've posted. Reads as a move upmarket, away from your overlap.
Now leads on compliance and audit. Same product, aimed at a buyer with a budget line.
Nothing material this week. What there was: a rotated testimonial and two blog posts restating positioning they've had since January.
Detecting a diff is trivial — that's why alert tools are noisy. Judging whether a diff means something requires reading it and knowing what you sell. Both sides below are real changes on a competitor's site in the same week. Only one column is in your digest.
Every alert product is built to fire. None of them can tell you a competitor has gone still, because silence isn't an event — and yet five quiet weeks from a rival is one of the most useful things you can know before a board meeting.
Because this template reports on a fixed watchlist on a fixed schedule, absence is visible. A quiet company gets a card that says so, with how long it's been quiet and what its last real move was.
Those alert on any pixel change and leave the judgement to you. joris reads the change, keeps only what's material, tells you why it matters, and leads with what to act on — a briefing, not a diff.
Name the companies and the signals you care about — pricing, product, hiring, funding, messaging. It reads the live web across their sites, changelogs and news, not one page.
Yes — it's a scheduled watch, so each run leads with what's new since the last one and marks unchanged competitors quiet, instead of re-surfacing last week's moves.
It fits a solo founder and a team alike. There is one plan, so watching ten companies daily costs what watching three weekly costs — the only thing that scales with heavier watching is the metered web research included in it.
Public sources on the live web: pricing pages, changelogs, careers pages, funding news. Every change it reports links to where it saw it, so you can verify.
People who run this routine tend to add one of these within a fortnight.
Name the films, albums, books and hardware you're waiting on. Each week it goes looking for what got a date, what sli...
Explore →Different job, different document. Tell us the output you'd want waiting for you and we'll build the template.
Ask us →Supplier price lists. Marketplace rank and reviews. A partner's changelog. Anything where the noise is constant and only the material moves matter — describe it and we'll design the output template.
Say who you're watching and what you sell. The first digest lands Monday morning, grouped by rival, with the cosmetic churn counted and left out.
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